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Facebook's newsfeed update - 5 ways to make your posts stand out.

Yesterday, Facebook announced that they are tweaking their newsfeed AGAIN. 

You can read all about it here if you really want to: https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/ but you probably don’t have time. I’m guessing all you want to know is how this will affect your business pages, and what you need to do to make sure you don’t end up spending more money on Facebook than you already do. 

So here are some tweaks you can make immediately:

  • Ask your followers to help you with something. “Should I choose A or B?”

  • Ask for a recommendation. 

  • Share a memory.

  • Take a picture at a meeting and tag the people in it. 

  • Find a relevant news article and share it, posing a question to your followers.

If all you wanted was a to-do list, then there you go. If you want to know a bit more about why I made those suggestions, read on…

When you log onto Facebook, Facebook decides what you see in your newsfeed. It chooses the posts from your friends and the publishers you follow, and it ranks them. The Newsfeed tries to predict what you want to see, based on what you’ve liked, commented on and shared in the past.

Think of Facebook like a creepy (but well-meaning) postal worker who goes through your mail at your doorstep, and only posts the fun stuff through the letter box. The other stuff gets hidden under a bush. You can find it, but it takes a bit of effort. 

“ Billy Graham delivering our Christmas mail ” by  James MacDonald  is licensed under  CC BY 2.0 .   Billy Graham is probably a lovely postie. He would NEVER hide your mail in a bush, but THAT'S WHAT FACEBOOK DOES AND IT'S CREEPY!

Billy Graham delivering our Christmas mail” by James MacDonald is licensed under CC BY 2.0

Billy Graham is probably a lovely postie. He would NEVER hide your mail in a bush, but THAT'S WHAT FACEBOOK DOES AND IT'S CREEPY!

The tweak that Facebook has made this week will prioritise your friends and family over any publishers that you follow. The publishers have been shunted to the back of the queue (hidden more deeply in that bush) even if you really like hearing from them.

So your Aunty Doris, who posts blurry pictures of her dogs every day will automatically appear higher up your newsfeed than that video of a humpback whale saving a diver from a shark. Go  Aunty Doris! 

For publishers i.e. business pages, news pages, shopping pages etc, this is bad news. It means that the owners of these pages are are going to have to spend more money on targeting their content to the people they want to reach. 

But Facebook aren’t all bad. They have been pretty specific about what sorts of posts will stand out, and be more likely to make it into your followers’ newsfeeds. 

This is what they’ve said:

"Person to person interactions are more valuable than person to page." 
"Interacting with people, like having a conversation or reminiscing about things you’ve shared is associated with a greater sense of wellbeing."

In other words…

Anything that sparks a meaningful conversation will have more chance of showing up on your followers’ newsfeeds.

In other words…

Write like a ‘human’. Like you were having a pint with someone. Not sure what on earth that means? Click here: http://straighttalkingsocialmedia.co.uk/blog/2016/1/19/the-secret-to-understanding-social-media-is-a-pint

In other words…

Get comfy with taking selfies, people. Your business needs your face. 

Here you go, Facebook. Here's my face. See how your newsfeed likes THAT!

Here you go, Facebook. Here's my face. See how your newsfeed likes THAT!