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What the hell is Snapchat?

DISCLAIMER: (IF YOU WANT A PROPER EXPLANATION OF HOW YOU CAN USE SNAPCHAT FOR YOUR BUSINESS, CLICK HERE FOR A FANTASTIC GUIDE BY LINKHUMANS.  IF YOU WANT ONE WOMAN'S WEIRD SNAPCHAT EXPERIMENTS, READ ON.)

A few weeks ago I met Dan Spicer.  He and I were speaking at the same event and I was desperate to pick his brains about Snapchat.  He knows A LOT about Snapchat. 

This is Dan Spicer in action at the Book Marketing Society meeting. I was such a novice at this stage, I didn't even use Snapchat to take his picture. Rookie error. 

This is Dan Spicer in action at the Book Marketing Society meeting. I was such a novice at this stage, I didn't even use Snapchat to take his picture. Rookie error. 

Unfortunately, there was free wine, and some really nice crisps - so we didn't really get to speak to each other. 

Undeterred, I've spent the past month getting up close and personal with Snapchat, so you don't have to.

I will now attempt to impart what I've learnt about Snapchat through the medium of Snapchat...  Here we go.

 

 

 

To add me, you need to remember that there are 11 'b's in debbbbbbbbbbbie or you can take a screen shot of this picture and add me by choosing the 'add by Snapcode' option. Piece of cake. Couldn't be simpler...

To add me, you need to remember that there are 11 'b's in debbbbbbbbbbbie or you can take a screen shot of this picture and add me by choosing the 'add by Snapcode' option. Piece of cake. Couldn't be simpler...

There are two ways of using the app.  

  1. As a messenger (a bit like Whatsapp with extra features)
  2. As a 'broadcast' tool to give all your followers a snapshot of your life (a bit like Twitter)

You can also do very silly things with your face. Like this...

If you're a purist, you could just take a pic with some emojis plastered all over it.  The zomie/drag queen/old person look is not obligatory. 

Embarrassingly, I had to google how to get the visual effects to work.  You need to tap and hold your face, then a load of options appear.  If you wear glasses, it doesn't work well and the face-swap feature is TERRIFYING. 

Like I said, terrifying.

Like I said, terrifying.

The appeal of the app is that the snaps 'disappear' after a few seconds (or 24 hours if you publish to the 'my story' broadcast option). Although the Snapchat terms and conditions are scary reading if you want to know what they really do with all your snaps: https://www.snapchat.com/terms

Yes, it's a young person thing. Only 1% of brands are on Snapchat, so if your business is trying to attract young people, it's worth thinking about how you might use it. 

OK, now I'm cheating. This is blatantly a snap of my computer screen. The thing is, I'm not likely to use Snapchat for business - neither are most of the people who read this blog, so let's get on with some real work, shall we and put this silliness to rest...

But first... I've just got to show you these. 

IMG_1116.JPG

LOL.

That's all folks.  With any luck, Dan (the real expert) will add some actual wisdom in the comments.